With the launch of NBA 2K23, players have been on social media to discuss about 2K Sports’ new bizarre advertising placements, Jake from State Farm NBA 2K23 MT. 2K Sports’, annual basketball simulation game, NBA 2K23 released this week on all the major platforms. As with previous installments of the series.

2K23 offers a vast open-world online hub known as The City that lets players explore various quests, purchase in stores and train. Instead of talking about its latest features however, gamers have made use of social media platforms to discuss their experiences of 2K’s most bizarre advertisement place within NBA 2K23, a cameo of insurance avatar Jake from State Farm.

The NBA 2K series is known for letting fans create their own basketball star using MyCareer mode. This starts them off from starting at the bottom, as amateurs, and lets them climb their way to the top in the NBA by completing missions and quests.

Returning in NBA 2K23 with MyCareer mode. This mode lets players explore an online hub where they can take their created player on a basketball journey from the court to an open-world metropolis to become the next NBA superstar.

In the course of their journey players can also visit stores and modify their avatars. This game, like the else NBA 2K title is riddled with microtransactions. Moreover, the best cosmetics can only be purchased.

As reported by Kotaku the players have begun to stumble across an in-game commercial in the form of State Farm insurance. NBA 2K23’s storefront in The City has received an entirely new area dedicated exclusively to State Farm and one particular quest within MyCareer is assigned to talk to the mascot of the insurance company, Jake.

Appearing in numerous ads before, Jake from State Farm has returned to the scene with an NBA 2K23 cameo. The motion was captured in full motion by the actor who first played the role Buy NBA 2K Coins, Jake is welcoming players to the community wearing his State Farm uniform that he labels “drip”.